SEO. PPC. Content. Social Media. Analytics. Design. Development. Portent pulls together these tactics to craft stunningly useful digital marketing campaigns that grow your business.
Portent is a team of relentless learners. We keep your marketing effective. That’s how we’ve thrived since 1995. And we’re not a black box. You can learn with us. No strings attached.
A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.
RealTruck.com and Portent Rev Up Organic Traffic and Revenue
RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.
Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service
“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.
Anyone who has had to rewrite title tags for whole websites will commiserate with Google’s motivation for rewriting title tags: too many websites use title tags that are too short, too long, meaningless, irrelevant, bizarre, or just plain missing! No doubt Google saw distinctly better usability metrics when they split-tested this change in live search...
Before I joined the team at Portent, I spent years executing landing page tests via paid social media platforms. One paid campaign could contain the same creative and targeting but split traffic to two different destinations. I didn’t know it at the time as a social media manager, but I was conducting a kind of...
This year it was reported that over 10% of Americans use Twitter daily. With those odds, each day that your brand is not on Twitter is a missed opportunity to reach thousands of potential customers. So, what is the best way to access that unrealized market? Influencer marketing. What Is a Twitter Influencer? A Twitter...
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